Amateur vs. Professional Real Estate Photos

“These examples are a chance to really look at the data visually, of the difference between a team approach that builds out quality, versus independent third parties,” he said. “It goes to show how important it is to offer quality to the client, and how important it is to make sure our listings are as beautiful as possible.”

Home entry way side by side real estate photos

“In the above photo to the left, the photographer attempts to connect the front door with the dining area, but in the process, misses all the wonderful entry storage, and the white walls look brown. Redfin’s professional photo on the right chose to instead focus on the expansive hallway, beautiful entry, great storage, and crisp color tones. The professional photographer fully utilizes this space and frames key assets in the hallway.”

Dining room real estate photos with professional camera

“In the professionally shot photo above on the right, the color tones, wood tones, and white balance are perfect. The walls are WHITE. The frame orientation is centered around the chandelier and the photo invites you into this room. In contrast, in the other photo, the room appears to be leaning, the white balance is off, and the colors are dark, almost reddish.”

Master bedroom listing photos side by side

“Once again, a proper color balance comes into play here. When incorrect, the master bedroom feels small. It also misses an opportunity to show the adjoining bathroom. The composition should highlight the full room to its entirety.”

Master bathroom professional real estate photos

“This bathroom is bright and light but the white balance is off, and as a result, the images miss key features like the upscale shower head, vanity and lighting.”

Exterior of brick home shot with real estate photography

“In the first photo, your eye is drawn to other objects, rather than the house itself. The basketball hoop, open umbrella, neighbors to the left and right are distracting and more obvious. Additionally, the home isn’t centered, and the lens distortion bends the horizon line. When photographed correctly, you will notice the sky and the framing. This is a shot that is composed, center and square. The color tones are natural and the backyard feels private.”